BUILT FOR THIS
Timed with Little Spoon’s national launch in Target, Built For This brings our consumer-first philosophy to life at scale. The campaign centers real families and real moments, embracing the chaos of modern parenting while highlighting the confidence and calm that comes from feeding kids real food. It’s a bold declaration of what Little Spoon stands for—and who we’re built for.
Timed with Little Spoon’s national launch in Target, Built For This brings our consumer-first philosophy to life at scale. The campaign centers real families and real moments, embracing the chaos of modern parenting while highlighting the confidence and calm that comes from feeding kids real food. It’s a bold declaration of what Little Spoon stands for—and who we’re built for.
ROLE
Brand Design
OOH Design
Production Design
Brand Design
OOH Design
Production Design
YEAR
2025
2025
CREDITS
Chief Brand Officer: Caryn Wasser
Director of Brand Content: Chloe Fein
Director of Brand Experience: Liz Gellene
Director of Upper Funnel Media: Ashley Wilson
Art Director: Hallye Webb
Copywriting: Michelle Alexander
Chief Brand Officer: Caryn Wasser
Director of Brand Content: Chloe Fein
Director of Brand Experience: Liz Gellene
Director of Upper Funnel Media: Ashley Wilson
Art Director: Hallye Webb
Copywriting: Michelle Alexander