ODDBALL

Oddball is a line of low-calorie, healthy, clean, all-natural jiggly snacks made of 100% real fruit juice and no added sweeteners, chemicals, dyes, or animals products. Oddball believes that snacks should be based on real food, while being delicious and simple with understandable ingredients - unlike the other ultra-processed options from the neighbors in the aisle. Currently available at Sprouts Farmers Market, Whole Foods, Target, and other retailers nationwide.


ROLE

Packaging Design
Structural Packaging Design
Production Design

YEAR

2024-2026

TEAM

Founder: Sophia Cheng
Strategy and Copywriting: Kim Uong
Head of Brand: Caroline Hatch
Brand Design: Erica Bech
Photography: James Huang

© JON ENG 2026