ODDBALL
Oddball is a line of low-calorie, healthy, clean, all-natural jiggly snacks made of 100% real fruit juice and no added sweeteners, chemicals, dyes, or animals products. Oddball believes that snacks should be based on real food, while being delicious and simple with understandable ingredients - unlike the other ultra-processed options from the neighbors in the aisle. Currently available DTC at oddball.world and at Sprouts Farmers Market nationwide.
Oddball is a line of low-calorie, healthy, clean, all-natural jiggly snacks made of 100% real fruit juice and no added sweeteners, chemicals, dyes, or animals products. Oddball believes that snacks should be based on real food, while being delicious and simple with understandable ingredients - unlike the other ultra-processed options from the neighbors in the aisle. Currently available DTC at oddball.world and at Sprouts Farmers Market nationwide.
ROLE
Packaging Design
Structural Packaging Design
Production Design
YEAR
2024-2025
TEAM
Founder: Sophia Cheng
Strategy and Copywriting: Kim Uong
Brand Design: Erica Bech
Strategy and Copywriting: Kim Uong
Brand Design: Erica Bech