FLY BY JING
Developed by Jing Gao, a chef, entrepreneur and renowned expert on Chinese cuisine, Fly By Jing is the first modern Chinese food brand in America crafting condiments with premium ingredients from China’s flavor capital – Sichuan.
I collaborated with the Fly By Jing team to bring uncensored Chinese flavors to the table. My responsibilities included maintaining and evolving the visual identity system, creating packaging designs for new product innovations, campaign concepting, and designing assets for social.
Developed by Jing Gao, a chef, entrepreneur and renowned expert on Chinese cuisine, Fly By Jing is the first modern Chinese food brand in America crafting condiments with premium ingredients from China’s flavor capital – Sichuan.
I collaborated with the Fly By Jing team to bring uncensored Chinese flavors to the table. My responsibilities included maintaining and evolving the visual identity system, creating packaging designs for new product innovations, campaign concepting, and designing assets for social.
ROLE
Brand Design
Packaging Design
Production Design
Brand Design
Packaging Design
Production Design
YEAR
2024-2025
2024-2025
CREDITS
Design Director: Stacy Zou
Brand Manager: Elizabeth Jarrard
Brand Design & Packaging Design System: Day Job
Design Director: Stacy Zou
Brand Manager: Elizabeth Jarrard
Brand Design & Packaging Design System: Day Job