CANN LITE
Cann is a THC-infused seltzer positioned as a social tonic destined for parties and sharing with friends. The packaging design combines playful hero colors with modern linework and buzzy social copy to emphasize Cann’s departure from its crunchy and hypermasculine competitors. We partnered with Cann to evolve the packaging of their new Lite beverages to differentiate it from their core products and introduce a collection of new flavors.
Cann is a THC-infused seltzer positioned as a social tonic destined for parties and sharing with friends. The packaging design combines playful hero colors with modern linework and buzzy social copy to emphasize Cann’s departure from its crunchy and hypermasculine competitors. We partnered with Cann to evolve the packaging of their new Lite beverages to differentiate it from their core products and introduce a collection of new flavors.
ROLE
Brand Design
Packaging Design
Production Design
AGENCY
Red Antler
2021
Red Antler
2021
TEAM
Brand Design Direction: Margherita Urbani
Copywriting: Clare Harper
Account Management: Steven Molinari
Copywriting: Clare Harper
Account Management: Steven Molinari