VOLLEY
Volley is the first tequila soda made with just three real ingredients. Organic juice, sparkling water, and blanco tequila. No additives, no lab-made flavors and no added sugar. For their launch into Costco stores, we refreshed the packaging to hero the flavors and simplify communications front of pack. The result is more recognizable design in a crowded category of tequila sodas.
Volley is the first tequila soda made with just three real ingredients. Organic juice, sparkling water, and blanco tequila. No additives, no lab-made flavors and no added sugar. For their launch into Costco stores, we refreshed the packaging to hero the flavors and simplify communications front of pack. The result is more recognizable design in a crowded category of tequila sodas.
ROLE
Packaging Design
Production Design
Packaging Design
Production Design
AGENCY
Red Antler
2023
Red Antler
2023
TEAM
Packaging Design Creative Direction: Jenna Navitsky
Brand Design Creative Direction: Ada Mayer
Brand Design: Sarah Schiesser, Jackson Bernard
Account Management: Gabbi Baker
Photography: Janine Theobald
Brand Design Creative Direction: Ada Mayer
Brand Design: Sarah Schiesser, Jackson Bernard
Account Management: Gabbi Baker
Photography: Janine Theobald