ALLBIRDS
Allbirds is on a mission to prove that comfort, good design, and sustainability don’t have to be mutually exclusive. They’re dedicated to making the most sustainable footwear using premium natural materials. To support their mission, we created a distinctive unboxing experience guided by the brand’s simple and sustainable approach to design.
Allbirds is on a mission to prove that comfort, good design, and sustainability don’t have to be mutually exclusive. They’re dedicated to making the most sustainable footwear using premium natural materials. To support their mission, we created a distinctive unboxing experience guided by the brand’s simple and sustainable approach to design.
ROLE
Structural Packaging Design
AGENCY
Red Antler
2015
TEAM
ID Creative Direction: Scott Chapps
Brand Executive Creative Direction: Simon Endres
Brand Design: Tori Hinn, Stinne Wilhelmsen, Lauren Sheldon, Tran Huynh
Strategy & Copywriting: Emily Grubman
Photography: Henry Hargreaves, Suzanne Saroff
Illustration: Toby Morris
Account Management: Haynes David, Katie Allee-Walsh
Brand Executive Creative Direction: Simon Endres
Brand Design: Tori Hinn, Stinne Wilhelmsen, Lauren Sheldon, Tran Huynh
Strategy & Copywriting: Emily Grubman
Photography: Henry Hargreaves, Suzanne Saroff
Illustration: Toby Morris
Account Management: Haynes David, Katie Allee-Walsh