SHEERTEX
Powered by patent-pending knit technology, Sheertex tights are the strongest tights in the world. Their proprietary knit material is anti-microbial & water resistant, 10 times stronger than steel, unbreakable in human hands, and ethically made in Montreal. To celebrate the amazing technology and “lucky” properties of the material, we set out to create a packaging experience that was as magical as the brand and as premium as the product.
Powered by patent-pending knit technology, Sheertex tights are the strongest tights in the world. Their proprietary knit material is anti-microbial & water resistant, 10 times stronger than steel, unbreakable in human hands, and ethically made in Montreal. To celebrate the amazing technology and “lucky” properties of the material, we set out to create a packaging experience that was as magical as the brand and as premium as the product.
ROLE
Structural Packaging Design
Packaging Design
Structural Packaging Design
Packaging Design
AGENCY
Red Antler
2020
Red Antler
2020
TEAM
Brand Executive Creative Direction: Simon Endres, Jenna Navitsky
Brand Design Direction: Ceara Teixeira
Brand Design: Devry Drosky
Copywriting: Helen Gallagher
3D Illustrations: Christian Poulsen
Account Management: Joelle Hadaya, Cindy Rodriguez
Brand Design Direction: Ceara Teixeira
Brand Design: Devry Drosky
Copywriting: Helen Gallagher
3D Illustrations: Christian Poulsen
Account Management: Joelle Hadaya, Cindy Rodriguez