HENRY ROSE

The fine fragrance industry uses the term “fragrance” on labels as a catch-all for thousands of under-regulated ingredients. This protects trade secrets while leaving consumers in the dark about what they’re putting on their skin. Michelle Pfeiffer was determined to create the first fully transparent fine fragrance line, setting a new standard for the industry. We partnered with her to develop Henry Rose, a brand that measured up to her mission in a way that felt open and responsible without losing the sensual appeal of fragrance. At every possible touchpoint, including the bottle form itself, we balanced honesty with intrigue, creating a raw brand experience that embraced contrast and tension.

ROLE

Structural Packaging Design
Packaging Design
Production Design

AGENCY

Red Antler

2018-2019, 2021

TEAM

Structural Packaging Design: Juan Jimenez
ID Creative Direction: David Sutton
Brand Executive Creative Direction: Simon Endres
Brand Design Direction: Jenna Navitsky
Brand Design: Mary Galloway, Claire Smight, Grace Kim
Art Direction: Annick Thomas
Strategy & Copywriting: Molly Martell, Gus Esselstyn
Photography: Camila Falquez, Dylan Griffin, Alex Pines
Account Management: Beau Brown

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