LIFELINES

Lifelines is a collection of Sensory Immersion™ tools designed to switch on the body's most effective stress relievers. For their launch into Target stores nationwide, we translated the brand identity into a robust visual packaging system that could flex across their wide assortment of products and structural packaging forms. 


ROLE

Packaging Design

AGENCY

Red Antler
2023

TEAM

Brand Executive Creative Direction: Michael Ciancio
Brand Design: Savannah Walker, Alex Kirsch, Yejee Pae, Hilda Wong, Romain Brunet
Account Management: Kate Harkin

© JON ENG 2025