JOT
We make coffee every day, but the way we make it hasn’t changed in years. Thanks to a breakthrough reverse gravitational technique, Jot’s founders had created an entirely new form of coffee that extracts the most from every bean. Versatile, deliciously smooth, and 20x more concentrated, this Ultra Coffee is a game-changer. But to convince consumers to wake up their coffee routine, the business needed a brand and packaging experience that matched Jot’s quality and craft.
We make coffee every day, but the way we make it hasn’t changed in years. Thanks to a breakthrough reverse gravitational technique, Jot’s founders had created an entirely new form of coffee that extracts the most from every bean. Versatile, deliciously smooth, and 20x more concentrated, this Ultra Coffee is a game-changer. But to convince consumers to wake up their coffee routine, the business needed a brand and packaging experience that matched Jot’s quality and craft.
ROLE
Structural Packaging Design
Structural Packaging Design
AGENCY
Red Antler
2019
Red Antler
2019
TEAM
Structural Packaging Design: Kamaljit Mallhi
ID Creative Direction: David Sutton
Brand Executive Creative Direction: Simon Endres
Brand Creative Direction: Daniel Renda
Brand Design Direction: Dan Crawford
Brand Design: Lindsay St. Clair
Strategy and Copywriting: Marni Kane, Annie Kleinbaum
Account Management: Joelle Hadaya, Marco Garcia
ID Creative Direction: David Sutton
Brand Executive Creative Direction: Simon Endres
Brand Creative Direction: Daniel Renda
Brand Design Direction: Dan Crawford
Brand Design: Lindsay St. Clair
Strategy and Copywriting: Marni Kane, Annie Kleinbaum
Account Management: Joelle Hadaya, Marco Garcia